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Diddy’s twin daughters launch fashion brand 12TWINTY1

D'lila Combs and Jessie James Combs are seen on May 10 in Los Angeles, California. PHOTO | GETTY IMAGES

What you need to know:

  • The name references their shared birthday, December 21

Jessie and D’Lila Combs, the 18-year-old twin daughters of Sean “Diddy” Combs, launch their own fashion line, 12TWINTY1, stepping into the spotlight with a bold and personal business venture.

Named after their shared birthday, December 21, the brand reflects their twin bond and desire to promote confidence and inclusivity.

The sisters share that the line represents leadership, love, and self-expression. “@12twinty1 was created with purpose—built from who we are, not just what we wear,” the sisters write in a joint Instagram announcement.

Launching shortly after graduating high school and during a period of legal challenges for their father, the move marks a declaration of independence.

The twins, who have grown up attending red carpets and walking runways, now aim to create fashion for everyone. Product details are under wraps, but early buzz is strong. With nearly 800,000 followers and a clear vision, Jessie and D’Lila are making their mark as Gen Z entrepreneurs.

Whether 12TWINTY1 becomes a breakout label or a stepping stone, the Combs twins are ready to build a legacy of their own.