Zanzibar President unveils ‘Made in Tanzania’ brand to boost local products globally

Dar es Salaam. Tanzania has officially launched the ‘Made in Tanzania’ brand, a strategic initiative designed to promote the country’s products internationally and establish Tanzania as a producer of high-quality, innovative, and proudly African goods.

The brand was unveiled on Monday, July 7, 2025, by the President of Zanzibar, Dr Hussein Ali Mwinyi, during the 49th Dar es Salaam International Trade Fair (DITF), popularly known as Sabasaba, which runs from 28 June to 13 July 2025.

Speaking at the event, Dr Mwinyi said the brand would serve as a catalyst to foster commercial patriotism and encourage Tanzanians to support locally made products.

“I urge my fellow citizens to love and value our products, as this will strengthen local businesses and industries and contribute significantly to national economic growth,” he said.

He directed the Ministries of Industry and Trade on both the Mainland and Zanzibar, alongside the Tanzania Trade Development Authority (TanTrade), to intensify efforts in educating manufacturers, traders, and the public about the brand.

“This logo should evoke a sense of economic patriotism, inspiring every Tanzanian to take pride in, utilise, and actively promote our locally made products,” stressed Dr Mwinyi.

The President highlighted the government’s ongoing strategic measures to align industrial and trade growth with Tanzania’s inclusive development agenda.

These include improving the business environment, fostering innovation, partnering with the private sector, enhancing digital systems, and creating platforms for feedback and information sharing to support trade and investment.

“I assure you the government will continue to work hand in hand with citizens, entrepreneurs, investors, and the private sector to build a conducive business environment,” he said.

Dr Mwinyi also praised TanTrade for raising Tanzania’s international profile, including its recent participation at the Osaka Expo in Japan, where the Tanzania pavilion attracted over 4.7 million visitors.

Tanzania remains committed to implementing policies and strategies to promote its goods and services in collaboration with various stakeholders.

Minister for Industry and Trade, Dr Selemani Jafo, said Tanzania now produces enough of certain products to exceed domestic demand, making it timely to launch a formal national brand.

“Products such as cement and glass, along with goods from local entrepreneurs, are now being exported abroad,” he said.

Dr Jafo described this year’s trade fair as historic, marking the debut of the ‘Made in Tanzania’ brand for products aimed at international markets, making them easily identifiable and promotable.

He further highlighted government efforts to improve the business climate through legislative reviews, the Blueprint for Regulatory Reforms, and improvements in electricity and infrastructure.

TanTrade Director General, Ms Latifa Khamis, said this year’s fair also prepares the country for next year’s golden jubilee, marking 50 years since the trade fair’s establishment.

“Tanzania is proud to have sustained this fair annually, an achievement few countries have matched,” she said.

East Africa Commercial & Logistics Center (EACLC) Executive Director, Ms Catty Wang, revealed that since 2021 her organisation has strengthened trade ties between Tanzania and China by bringing Chinese manufacturers and investors to the DITF.

“These companies seek agents and investment opportunities. Hundreds have since established factories in Tanzania, creating jobs and contributing to government revenue,” she said.